Making Waves

Making Waves

6 Minimalist Swim brands.

   by Lauren Ciaccia

Now is the time to kick back, relax and hit the sand— but first thing’s first: buying a swimsuit. Blame the ripple effect of "normcore", but basic is back in every way possible, including swim, which means your summer return on investment just got a whole lot bigger. This new surplus of simple styles strip away gratuitous details to emphasize comfort, fit and less-is-more sportiness. And if you’ve already got your silhouette down, shopping should be a breeze. Especially if you consider the cast of standout labels making a splash in the market these days.



After launching its first bodysuit collection in 2014, it seems only natural that new label ALIX would venture out and do swimwear. With curve-flattering one-pieces and bikinis in a range of pop colors, its swim line carries the same concepts that made its bodysuits so popular for the beach. Focusing on what they do best (luxury basics suited for everyday life), each piece is simple, sleek and practical.


Rochelle Sara

With the ‘90s returning to the fashion forefront, it makes sense that Rochelle Sara would create a swim line based on everyone’s favorite decade. It manages to fill an important gap in swim that’s simple-yet-sexy while also being free of underwire and padding. Consisting of everything from neutral-tone bikinis to scoop-back one-pieces in a range of chic shapes, this swim not only suits any body type, but it’ll give you that leisurely look of sun-soaked days spent sitting by the pool.


Ward Whillas

For summer days when zero effort is necessary and your path to relaxation is pressing, look no further than ultra-cool minimalist label Ward Whillas. Charming the fashion crowd with its reversible silhouettes, rich colors and flattering shapes, Ward Whillas uses high-tech manufacturing methods typically reserved for activewear. The brand uses compression fabric for a sleeker silhouette, and, like many new swim lines, its fabric is quick-drying, UV-protecting and resistant to chemicals like chlorine.


Flagpole Swim

Since launching in 2013, Flagpole Swim has taken the fashion world by storm. Combining beach life with city style, the swimwear collection is designed to go from the sand and beyond, with beautifully fitting, unique styles designed for comfort, flexibility, and durability. Made in New York City's fashion district using the highest quality Italian fabrics, these suits give you the perfect mix of sportiness and sophistication. You won’t find a swim brand out there as unique as this one.  


Solid & Striped

For anyone struggling with what to wear this summer, look no further than Solid & Striped. Elegant simplicity defines the swimwear, and its designs are classic and preppy without being overly so. The majority of the suits are in neutral colorways and timeless patterns — think retro stripes and playful gingham— which easily makes them staples that you’ll want to wear 10 summers from now.



Dubbed “the Warby Parker for bikinis" due to its easy-to-navigate website, affordability and high-quality pieces, online swim brand BIKYNI solves your eternal search for that perfect swimsuit. Offering a wide range of mix-and-match separates, these sleek suits marry simplicity and functionality so that you can wear them now or decades later, no matter how many beach trips are on your calendar.


Follow Lauren Ciaccia on Instagram @LaurenCiaccia



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