Bringing Back Graphic Tees

Bringing Back Graphic Tees

As someone who constantly looks to the past while avoiding the present, I’ve had a longstanding love affair with vintage T-shirts. Growing up, I sadly watched logo-heavy teen retailers and over-licensing drive graphic t-shirts to extinction. And those cheesy knockoffs seen at the local mall are what led me to thrift stores and flea markets in search of the real thing. Thanks in part to graduating college and the rise of Céline, most of my collection was quietly stored away in the hopes that one day they’d become cool again. 

I credit the graphic t-shirt’s comeback to our current culture of nostalgia, the recent focus on wearable tour merch like Kanye’s The Life of Pablo T-shirts and designers like Vetements who are breathing new life into logos. Whether they’re funny or obscene, retro or rebellious, there’s something to be said for the understated sexiness of a simple slogan — it’s all in how you wear it. No one proved this point better than a barefaced Kim Kardashian, who covered Vogue Spain last year in her underwear and an old Mickey Mouse tee. 

Top one off with a sharp blazer, tuck one into a pair of high-waisted jeans or clash one with your fanciest skirt, but trust me when I say this: They’ll become the easiest and hardest working wardrobe staple you own. 




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