Q&A with bag designer Parisa Wang
About a month ago, Parisa Wang had reached out to me and I immediately fell in love with her line and her spirit - we happily arranged a small collaboration. I find it as important as it is inspiring to be aware of and support emerging brands. They're driven by such an exuberance for what they're creating, that it often results in an overflow of fresh ideas - ideas that potentially ignite the trends that end up taking off. How nice it would be, I thought, to get to know one these trendsetting designers a little better and introduce her to my readers in a way that was a step beyond visual.
Hi Parisa! Thanks for taking a few minutes to chat. It was a delight to work with some of your designs recently. I'm always looking for new ways to wear and style things, so naturally, I find your rethinking of how one might want to carry a bag to be really fun, and chic! What was your inspiration for your Addicted Bracelet Bag?
Thank you so much for your kind words. My first collection was inspired by a personal love story. I wanted to create a line of handbags capturing the various stages of love. The Addicted Bracelet bag represents the honey moon stage, when lovers are drunk in love. Therefore, the silhouette of the bag assembles a wine bottle. Also, lovers wear their heart on their sleeves, so I designed the leather strap that wraps around the wrist to capture that feeling.
Moving forward, will you apply the same design aesthetic to future products? That is, the merging of concepts and multifunctional design.
Yes, our brand message and design aesthetic will be consistent in future collections. PARISA WANG is classic, minimal and laced with femininity. The PARISA woman is independent, courageous, and has a thoughtful sense of style.
I love incorporating subtle, multifunctional details into my design because it’s always special for me to create distinct, unique designs that my customers love.
You launched in 2016, what has your experience been like running your own company, developing your first line, and getting your products in the hands of consumers? Where do you see Parisa Wang in the next 3 years?
It has been an amazing, challenging journey. I have a business and design background, but running a company and developing a product line were not prescribed in any textbook. I see it as a challenge, also as a privilege, to try everything, see what works and what doesn't. I hope to establish more strategic wholesale partners, continue to strengthen our own retail channel, expand into other accessory categories, and hopefully open our first retail store in New York City by 2020.
Any special plans for NYFW this September?
Our new SS18 season will be revealed this September and we'll be showing with Woman at Spring Studio from Sep 17th–19th. So if you're in New York City around that time, be sure to stop by to get a first look of our new Spring Collection!